``If you don’t tell your story, someone else will.``

About Sparkplug Social

Sparkplug Social is a boutique consulting firm specializing in marketing, public relations, social media management, branding and more.

Relationships are essential to engage and build trust with your customers and potential customers. We are here to help build those relationships between organizations and the public with a focus on raising the overall awareness of a brand, product and the overall image of a company. Sparkplug Social works with a team of trusted partners and professionals in the industry to provide exceptional work for clients.

Meet the Founder

Sparkplug Social was founded by Whitney Fike. Her background includes working with a variety of businesses including not-for-profits, events, festivals, retail, government and financial.

Whitney has always had a passion for marketing and public relations and was determined to become a trusted professional in the Pensacola area. Straight out of college, she completed an internship at the Escambia County Public Information office to gain experience. Since, she has spearheaded public relations and marketing efforts for local events and festivals including the Pensacola Seafood Festival, Pensacola Crawfish Festival and Fiesta events through her employment at Fiesta of Five Flags. In 2009, she assisted in the logistics and publicity for the visit of the Juan Sebastian de Elcano tall ship during Pensacola’s 450th Celebration. Since the event was so successful, she was awarded the Florida Public Relations Association of Northwest Florida top honor, Grand All Image Award.


Sparkplug Social offers a number of services to clients through public relations, marketing, social media management, branding, design work and more. We are available to help boost you and your company in the right direction. Whether you need a full re-brand, social media management, press release creation or content for your website, we’re here to help you achieve your goals.

Not sure exactly which services your business needs? Sparkplug Social offers consulting services including beginning with a first-time consultation and consulting through a monthly retainer.

Public Relations & Media Relations

  • Press release creation
  • Press release distribution
  • Media list development
  • Press kit creation
  • Coordination of press interviews
  • Brand awareness
  • Media relations

Social Media

  • Create, manage, and maintain social media profiles
  • Design of social media profiles
  • Content creation
  • Blog development and strategy
  • Digital advertising, strategy, execution and management
  • Social reputation monitoring
  • Photography


  • Marketing plan
  • Market research
  • Email marketing
  • Sales collateral
  • Fact sheets
  • Advertising
  • Direct mail and distribution
  • Online and traditional marketing
  • Google Adwords


  • Blog Posts
  • Marketing materials
  • Email marketing
  • Copywriting
  • Brochures

Graphic Design Services

  • Graphic design
  • Branding
  • Logo design
  • Stationery
  • Brochures
  • Rack cards
  • Advertising
  • Collateral


  • Web consulting
  • Website design and redesign
  • Website copywriting
  • Content Management System
  • Website hosting

``Either write something worth reading or do something worth writing about.``

Benjamin Franklin


We help you understand your target audience and build a connection and credibility with them.


Sparkplug Social is available to handle all of your public relations and marketing needs. Contact us today for a consultation or request for services.


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